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About us

Since 1995, we have been dedicated to the world of cosmetics and hair care, helping pharmacists, hairdressers and their clients understand the impact of quality products on the health, style and beauty of hair. We guide them in selecting, using and improving their hair care routine to achieve overall well-being.

Throughout our journey, we have supported individuals and professionals—pharmacies and hair salons—by providing education, knowledge, and inspiration to promote high-quality hair products. Our online store connects us with people seeking expert advice on choosing top-quality hair and beauty products.

We carefully select only brands and products that have been thoroughly tested and trusted to positively impact hair health and overall well-being. Our team consists of aesthetic, pharmaceutical, hairdressing and digital technology professionals, all dedicated to finding the right solutions for hair and scalp care.

We hope you enjoy them too!


Warm greetings,
Theo Michaelides.