PURE COLOR Anti-Fade Shampoo 250ml


PURE COLOR Anti-Fade Shampoo 250ml
Extends the life of dyed hair.
Shampoo against hair color fading.
PURE COLOR Anti-Fade Shampoo locks in color and maintains pigment in hair, so you can go longer between salon visits. This sulfate-free PHILIP KINGSLEY anti-fade formula adds body, vibrancy and shine while soothing and conditioning the scalp after treatments.
- Color lasts up to 100% longer*
- Color protection for up to 24 washes **
* Compared to a standard shampoo and conditioner. Laboratory controlled organic test
**Laboratory controlled organic test
Main ingredients:
- Denoxyline
- Purified green tea extract, rich in antioxidants that helps protect hair color from water and UV radiation, and therefore free radical pollutants
- Hydrolyzed vegetable protein
- Protein-based complex that helps enhance hair's resistance to combing
- Panthenyl Hydroxypropyl Steardimonium Chloride
- Pro Vitamin B5 derivative that adds shine and silky softness to hair, improving manageability and body. Reduces hair damage from harsh chemical applications, improving hair flexibility and appearance. Also moisturizes dry and damaged scalps after chemical treatments and dyes
- Vegan
- No animal testing
- Sulphate-free
How is it used:
- Apply to wet hair and lather, gently massaging the scalp for 60 seconds. Rinse thoroughly and repeat if necessary.
- If you dye your hair at home, use it to rinse out the color after application and for each subsequent shampoo.
- If you dye or chemically treat your hair at the salon, use from the first wash after hair treatment.
- Follow with PHILIP KINGSLEY's PURE COLOR Reviving Conditioner
Ingredients
Combine it perfectly with:

PURE COLOR Anti-Fade Shampoo 250ml
Free Your Hair
Discover the difference premium hair care can make. From nourishing treatments to styling essentials, our products are designed to meet the unique needs of your hair. Upgrade your routine and enjoy healthy, strong, and shiny hair.
FREQUENTLY ASKED QUESTIONS
Read the Frequently Asked Questions page to find out more.
How can I reduce frizz and enhance softness in my hair?
To reduce frizz, look for products that contain smoothing agents, such as silicones or natural oils (e.g. Argan Oil). Our Frizz Control collection includes Treatments that hydrate and seal in moisture, helping to keep your hair smooth and manageable even in humid conditions. Read our Ultimate Guide to Frizz Control ...
What products do you recommend for Thin or Weak hair to add Volume ?
For Fine or Weak Hair, we recommend using shampoos and conditioners that contain ingredients like Biotin and Proteins. Our Volume & Thickening Hair Collection features lightweight Mousses and Sprays designed to lift hair from the roots, giving you a fuller look without weighing it down.
How Can I Effectively Repair My Damaged or Brittle Hair?
To repair damaged hair, look for products rich in Protein and Hydrating ingredients. Our Hair Reconstruction collection includes intensive Masks and Leave-in Treatments that are enriched with Keratin and other regenerative ingredients that help strengthen and revitalize brittle hair.
What can I use to maintain my dyed hair and prevent it from fading?
To maintain your color-treated hair, use sulfate-free shampoo and conditioner, specially formulated to protect color. Our Color-Treated Hair products contain UV filters and antioxidants that help prevent fading, keeping your color vibrant for longer.
Are there products that help with Dry Skin or Itchy Scalp problems?
Yes, we offer a range of Scalp products designed to Soothe Dry and Itchy Scalp. Look for treatments with soothing ingredients like Aloe Vera. These can help relieve irritation and promote healthier skin.